Illinois Department of Transportation is running the worst ad campaign ever

If you’re a taxpayer in the State of Illinois, your taxpayer dollars are paying for…well, this horrible TV ad:

Yes, that is an actual taxpayer-funded public service announcement (PSA) from the Illinois Department of Transportation (IDOT). While the intent of IDOT’s “The Driving Dead” ad campaign is to encourage people to drive safely in order to have a lower risk of being killed in an automobile crash on our state’s roads, I didn’t get that message at all from watching the PSA. I saw either the PSA shown above or a different one from the same ad campaign at least once during the FOX broadcast of the Coca-Cola 600 NASCAR race last night, and it was not obvious to me that it was a PSA designed to encourage people to drive safely until I stumbled upon the ad campaign’s website. Who the hell came up with this ad campaign?

Let me make it clear that I’m not against taxpayer-funded PSAs at all, but there certainly has to be a much better way to encourage people to drive safely on our state’s roads and highways.

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