AUTHOR’S NOTE: An aunt on my dad’s side of my family is a real estate agent in the Westville, Illinois area, and my aunt’s real estate business would be a competitor to Kelda Roys’s business, if Kelda’s Wisconsin-based business expands into Illinois as planned.
Remember Kelda Roys? If not, I will tell you that she was a member of the Wisconsin State Assembly who represented parts of Dane County until she lost her bid for the Democratic nomination in the 2nd Congressional District of Wisconsin in 2012 to fellow Democrat Mark Pocan.
I will also tell you that Kelda is a very successful businesswoman nowadays. Kelda founded OpenHomes, a real estate business in Wisconsin, not long after losing her congressional bid, and her business has been very successful. A couple of weeks ago, the Madison Club, an elite social club in Madison, Wisconsin, held a startup business pitch competition based on the ABC (first-run) and CNBC (reruns) reality television show Shark Tank, which was won by Kelda and OpenHomes:
OpenHomes won the Shark Tank-style pitch contest at the Madison Club on (October 15), and with that, a year’s membership to the 106-year-old, private social club that looks out on Lake Monona.
The young company, at 30 W. Mifflin St., offers a new way to sell homes that it says is faster and more efficient and involves only a 1 percent commission.
“The average agent closes nine deals a year. With OpenHomes, one agent using our platform can close about 45 deals a year,” Roys said.
Kelda’s real estate business has been successful enough that Kelda is considering expanding her business outside of Wisconsin:
Roys is starting a fundraising round and hopes to get $500,000 from investors to expand into Illinois and Minnesota in 2016. “Our company is growing. Now, we want to scale and that’s going to take additional capital,” she said.
In an era where many former politicians get caught doing ridiculous things, Kelda Roys is one of the few former congressional candidates in this country who can claim that she has actually been successful at something outside of politics and hasn’t embarrassed her community in any way.