Tag: ad buy

Hillary goes for campaign ad gold during the Olympics

While the Olympics are supposed to be an apolitical sporting event, the truth of the matter is that politics has often been at the forefront of the Olympics. While political campaigning isn’t an Olympic sport (and, in my opinion, shouldn’t be, since politics is not an athletic competition), Hillary Clinton is running a lot of television ads during American television coverage of the Games of the XXXI Olympiad in Rio de Janeiro, Brazil.

Most of the Hillary ads that I’ve seen during Olympic coverage have been on either NBC or NBCSN (although I’ve seen Hillary ads on CNBC as well during the Olympics), and Hillary’s ads have aired during commercial breaks of Olympic programming blocks without any real regard to what sports are being aired during the programming blocks in question. I’ve seen Hillary ads during Olympic programming blocks at many different times of day and have included swimming, gymnastics, rugby, fencing, cycling, water polo, diving, table tennis, golf, and beach volleyball, just to name a few sports. Some sports, such as track & field and golf, are scheduled for later in the Games. All of the national political ad buys have been from the official Hillary campaign committee; I have yet to see an ad from a pro-Hillary/anti-Trump political action committee (PAC), the Donald Trump presidential campaign, or a pro-Trump/anti-Hillary political action committee.

Most of the ads that Hillary is running during the Olympics are aimed at blue-collar progressives. The positive ad that Hillary most frequently uses is an ad detailing her plan to reign in greed on Wall Street. The negative ad that Hillary most frequently uses is an ad featuring a clip from the David Letterman-era CBS Late Show attacking Trump over the Trump line of clothing being manufactured in foreign countries where workers earn, on average, much lower wages than workers in the United States.

In addition to the national Hillary ad buys, my local NBC affiliate (WAND-TV) has aired pro-Tammy Duckworth (from Duckworth’s official campaign committee) and anti-Tammy Duckworth (from a Republican political action committee of some kind) ads, but those ad buys were sold by the local affiliate because Duckworth is running for U.S. Senate here in Illinois. Duckworth’s ads air mainly, but not exclusively, in the NBC primetime Olympic programming block on my local NBC affiliate.

Advertisements

Bernie Sanders running brilliant first television ad in Iowa and New Hampshire

Ladies and gentlemen, here’s the first Bernie Sanders television advertisement of the 2016 presidential election:

According to the Associated Press (AP), the ad is scheduled to air in Iowa and New Hampshire, the first two states to vote on major-party presidential nominees, for ten days, and the Sanders campaign is spending a total of $2 million on the ad buy.

I think that the ad is an excellent introductory ad for Bernie. In fact, Bernie could use the same exact ad for a first general election ad buy, if he were to win the Democratic nomination. While the AP claimed that the ad included “a not-subtle dig at the (Hillary) Clinton political brand” for including a clip of Bernie saying that “people are sick and tired of establishment politics”, Bernie has been fighting the political establishment in America for his entire adult life.