The Bernie Sanders presidential campaign has begun to push back aggressively against an editorial by The Washington Post that viciously attacked him for running for president and advocating for common-sense ideas to make America great again. For example, Sanders retweeted this tweet from David Sirota of the International Business Times pointing out WaPo’s hypocrisy:
However, that isn’t the real reason why WaPo is attacking Bernie. In this paragraph, one line really stood out as being something about Bernie’s proposed Medicare for All plan that would have a specific negative impact on the corporate media:
Mr. Sanders’s story continues with fantastical claims about how he would make the European social model work in the United States. He admits that he would have to raise taxes on the middle class in order to pay for his universal, Medicare-for-all health-care plan, and he promises massive savings on health-care costs that would translate into generous benefits for ordinary people, putting them well ahead, on net. But he does not adequately explain where those massive savings would come from. Getting rid of corporate advertising and overhead would only yield so much. Savings would also have to come from slashing payments to doctors and hospitals and denying benefits that people want.
The fact that WaPo is complaining about Bernie’s plan (possibly) eliminating direct-to-consumer advertising (keep in mind that I’ve never heard a major-party presidential candidate in this year’s election actually advocate for eliminating direct-to-consumer advertising) of prescription drugs is a dead giveaway as to why WaPo is smearing Bernie.
Direct-to-consumer advertising of prescription drugs and medical devices is allowed in only two countries (the United States and New Zealand), and it’s a major contributor to why health care costs in America are ridiculously high. Late last year, the American Medical Association (AMA), a group representing American physicians, called for a ban on direct-to-consumer advertising. Obviously, such a ban would likely result in less advertising revenue for corporate media outlets, since big pharmaceutical companies pay big bucks to corporate media outlets for advertising.
While I’m not sure how much money WaPo makes off of pharmaceutical advertising, WaPo is going to bat for the corporate media in a desperate attempt to preserve the corporate media’s stream of money from the makers of erectile dysfunction pills like Viagra and Cialis.